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Semestre II

JMC 2.1: Media Law and Ethics (Hard Core)
Unit 1 Constitution of India- Fundamental Rights – Freedom of Speech  & Expression - Freedom of Press in various political setup -India before and after Independence.  
 
Unit 2 Constitutional restrictions on Media – Privileges of Media Personnel – The Indian Penal Code, Indian Evidence Act – Libel – Slander – Defamation – Contempt of Court. Right to Information Act.
 
Unit 3 The Press Registration of Books Act 1867 – Copy Right Act – Periodical Changes – Post and Telegraphy Act – Official Secrets Act of 1923. Cyber Crime. Cable Media, its regulation and laws governing cable media – Internet as a media and the governing of rules of the internet.
 
Unit 4 Press Council – Working Journalists Act –Advertising Standards – Advertising Councils – Film Censorship – Press Council– Broadcasting Policy – Prasar Bharathi.
Unit 5 Code of Ethics in Different media – Morality of the Press and Cinema as Private Sectors - Radio and TV as States owned – Public utility undertakings. Freedom and Social Responsibility of Media - Tabloid Journalism – Investigative Journalism.
 
Books of Reference:
1. Adhikari Gautam - Press Council, Press Institute of India, New Delhi.
2. Chatterjee P.C., - Broadcasting in India, Sage Publication, New Delhi, 1988.
3. Durga Das Basu - Laws of the Press in India, Joy Print Pack Pvt. Ltd, New Delhi, 1986.
4. Sarkar P.C.- Law Relating to Publishers and Printers.
5. S K Aggarwal- media and ethics
6. K S Padhy – Mass Media and Freedom of Press in India.
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JMC 2.2: Translation Techniques and Editing (Hard Core)
Unit 1 Newsroom Organization– Small, Medium, and Big Daily–Editorial Staff Pattern; Role and Functions of the Editor, Sub-Editor, and Staff.
Unit 2 Translation: Definition – Importance– Process of Translation – Techniques of Translation for Media – Challenges of Translation- Print and Electronic Media – Translating Advertisements – Translating Press Releases.
Unit 3 Principles of Editing–Rewriting different copies–Computer Editing– Style Sheet. Techniques of Headline Writing– News and Feature Headlines–types and Functions of Headlines.
 
Unit 4 Editorials– Function, Principles, Types; Letters to the Editor. The concept of Editorials–Need for Editorials–Traits of Editorial Writers–Editorial Writing and Techniques– Contents of Editorial Page and Open-end Page–Concept of Advertorial.
 
Unit 5 Newspaper Design and Layout– Front and Inside Pages- Computer Page Maker; Principle &Techniques of Page Layout. Picture Editing and Caption Writing.
 
Books of Reference:
1. News Editing– Bruce II Westley
2. The Art of Editing–P.K. Baskette and Jiz Scissors
3. The Sub- Editor’s Companion– Michael Hides
4. The Simple Sub’s Book–Lealie Sellers
5. Handling Newspaper Text– Harold Evans
6. Newspaper Design–Harold Evans
7. News Headlines–Harold Evans
8. News Reporting and Editing– K.M.Srivastava
9. Media and Translation – Christina Schaeffineo – Pub: Cambridge Scholars Publishing.
10. Good Writing for Journalist - Angela Phillips – Sage Publications.
11. How to Criticize books- O Hinkle and J Henry
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JMC 2.3: Karnataka Folklore (Hard Core) 
Unit 1 Karnataka Folklore: An Introduction -Folklore as a field of study in    
Karnataka- History and Development, Foreign Scholars, Native Scholars 
 
Unit 2 Karnataka Folklore: Genres of Oral Literature- Prose Narratives:   
Myths, Legends and Folktales- Verse Narratives: Ballads, Songs,    
Epics Fixed Phrase Genres: Proverbs, Riddles, Jokes, Abuses.
 
Unit 3 Karnataka Folklore: Material Culture and Social Folk Customs Content and forms
 
Unit 4 Folk Rituals: its meaning, Characteristics, Classification related to  
Life Cycle- Folk Rituals related to Hunting, Pasturalism, Horticulture, Agriculture- Fairs and Festivals, Village gods, Totemic Gods, Festivals
 
Unit 5 Concept of Gender in Society – Concept of gender in folklore studies –Significance of gender in folklore, Gender studies in folk rituals, Kunti, Siri and Devadasi Cult. Gender in folk arts and games. 
 
Books of Reference:
1. Krishnamurthy Hanur (Ed.), Encyclopedia of Folk Culture of Karnataka, Institute of Asian Studies, Madras, 1991.
2. Karnataka Jaanapada Vishaya Vishwakosha, 2008, Prasaaraanga, Mysore Vishwavidyalaya, Mysore.
3. J S Paramashivaiah, Karnataka Jaanapada, Karntaka Jaanapada and Yakshagaana Academy, Bangalore, 1989
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5. Nanjaiah Honganur (Ed.), Janapada Siri, Prasanna Prakashana, 2003.
6. Sumitra Bai B.N., Strivadi Praveshike, Karnataka Lekakiyara Sangha, Bangalore.
7. Usha M, Samskruti Chintane mattu bharatiya strivada, prasaranga, Hampi
8. Sandhya Reddy K., (Ed), Mahila Janapada, Karnataka Janapada Academy, Bangalore.
9. Gayatri Navada, Karavali janpada sahityadalli linga vivakshe, RRC, Udupi.
 
  JMC 2.4: Television Production Techniques (Hard Core)
Unit 1 Visual Media – Television and Cinema - Nature, salient features, types and techniques, creativity, aesthetics, style, language and limitations. 
 
Unit 2 Concept and idea generation. Writing proposal or synopsis for production. Various stages of production: pre-production, production, post-production. 
 
Unit 3 Introduction to still and video camera. Basic elements of television production: video, audio, lighting, makeup, scenic. Design, graphics and animation, talent, script. Music, spoken word, special effects 
 
Unit 4 Television program formats – fictional and non-fictional programs. Production team members and their responsibilities. Introduction to various video formats and equipment
 
Unit 5 Basic of Graphic Design, Elements of Graphic Design. The process of developing ideas– Verbal, Visual, Combination and thematic, visual thinking, design execution and presentation. Short Filmmaking. Commercials Jingles.  
 
Books for References:
1. Writing for the Mass Media – James Glen Stevall 
2. Television Production by Gerald Millerson and Jim Owens, Focal Press 2009 
3. Television Production Handbook by Herbert zettl, Wadsworth Publishing Co. 2007 
4. Video Production by Vasuki Belavadi, Oxford University Press, 2008 
5. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler
6. The Visual Display of Quantitative Information by Edward Tufte
7. Visual Communication: Image with messages. Lester, E Visual Elements of Arts and Design (1989) Longman Porter.
8. Video Production: Vasuki Belavadi- Oxford University 2014.
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  JMC 2.5: Development Journalism (SoftCore)
Unit 1 Concepts of Development. Definition- a concept of development – Indian concept of development. – Role of Communication in Development –  Development Support Communication. 
 
Unit 2 Development communication – definition, origin – development of the concept of development communication – role of media in development communication – strategies in development communication. Development Communication Experiments – SITE, KHEDA Project, SEWA etc.,
 
Unit 3 Indian development efforts – five year plans– economic reforms. Decentralization, panchayat raj institutions and communication. Problems faced by governmental and non-governmental agencies in development communication
Unit 4 Development Communication Theories – Earlier Dominant Paradigms – Economic Theories – Rostow, Daniel Lerner, E.M. Rogers, Wilbur Schramm – Moderinization – Diffusion of Innovations – Models: Dependency Models (Marxist and Non-Marxist).
Unit 5 Mass Media for Development – Folk media, Print, Radio and TV Development programmes– Agriculture, Health, Education, Environment, Cultural Preservation, National Integration, Family welfare etc. Writing development messages for a rural audience.
 
Books for Reference:
1. Communication for development in third world – Srinivas R. Melkata 
2. Design and development message – Bella Modi.
3. Development commercial – Uma Navula.
4. Interdependent development – Naoold Brookfield.
5. Definition of innovations – Everest M Roger.
6. Folk media for development – N. Usha Rani.
7. Community Radio – M. Abdul Rehaman Pasha
8. The eighteenth elephant – Ishwar Daitota
9. Educational Television in India – N.Usha Rani 
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  JMC 2.6: Feature writing and Freelancing (SoftCore)
Unit 1 Basic of Feature Writing– Definitions, Characteristics, Nature, Scope and Significance of Feature Writing, Qualifications of a Feature Writer, Differences between News, Features and Articles.
Unit 2 Writing Features- Sources of Ideas, Collection of Materials, Anatomy of Feature, Presentation of Feature and Techniques of Feature Writing, Structures of Feature, Feature Syndicates.
Unit 3 Fundamentals of Freelancing– Meaning, Concept, Nature, Scope and Significance of Freelancing, Qualities of a Freelancer, Techniques of Freelancing, Sources of Freelancing, Tools of Freelancing and Recent Trends in Freelancing.
Unit 4 Writing for Television- documentary Scriptwriting. Writing for Radio talks, documentary, features etc.
Unit 5 Contents of Freelancing–Article, Feature, Profile, Interview, Review, Column, Criticism, Letters to Editor, Blogs, Tweets, Ghost Writing and other forms of Freelancing, Citizen Journalism, Status of Freelancing, Challenges and Opportunities in Freelancing.
 
Books of Reference:
1. Louis Alexander- Beyond the Facts
2. Christene Hall- How to be a Freelance Journalist
3. R.K.Murthy- Freelancing in India
4. Jogn Honenberg –Professional Journalist
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