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Semestre III

JMC 3.1: Media Research (Hard Core)
Unit 1 Definition - Elements of Research– Scope, Principles and Concepts- Scientific Approach and Communication Theories– Role & Importance of Communication Research- Basic and Applied Research.
Unit 2 Research Design Components- Experimental, Quasi-Experimental, Descriptive, Exploratory, BenchMark, Longitudinal Studies- Simulation- Panel Studies. Concepts- Variables and Hypothesis 
Unit 3 Methods of Communication Research- Census Method, Survey Method, Observation Method- Clinical Studies- Case Studies- Content Analysis. Tools of Data Collection: Sources, Media Source Book, Questionnaire and Schedules, People's Meter, Diary Method, Filed Studies, Logistic Groups, Focus Groups, Telephone, Surveys, Online Polls. 
Unit 4 Media Research- Evaluation, Feedback- Feed Forward- Media Habits- Public Opinion Surveys- Pre-Election Studies and Exit Polls, Market Research in Media Field. Sampling - Representativeness of the Sample, Sampling Errors and Distributions.
Unit 5 Report Writing- Data Analysis Techniques- Coding and Tabulation- Non Statistical Methods- Descriptive Historical. Readership- Audience Surveys. Preparation of Research Reports Project Reports. Ethical Perspectives of Mass Media Research.
Books of Reference:
1. Berger, Arthur Asa. (2005). Media Analysis Techniques. (Third Edition). California: Sage. 
2. Hansen, Anders et al.  (2004). Mass Communication Research Methods.  1998: 
3. Macmillan. Lindolf, Thomas R.  (1995). Qualitative Communication Research Methods.  California: Sage.
4. Murthy, DVR. (ED.) (2008). Media Research: Themes and Applications.  New Delhi: Kanishka. 
5. Rubin, Rebecca B. et al (Eds.) (2009). Communication Research measures: A Sourcebook.  New York: Routledge. 
6. Sparks, Glenn B.  (2006). Media Effects Research. (Third Edition)  Boston: Wadsworth (International Edition). 
7. Wimmer, Roger D. and Joseph Dominick. (2006).  Mass Media Research. New Delhi: Wadsworth (Indian Edition).
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JMC 3.2: Folklore and Culture (Hard Core)
Unit 1 The concept of culture-definition: Nature and Scope Great and little tradition, Culture and Folklore  
Unit 2 Patterns of People’s culture, Folk Culture, Popular Culture, Elite Culture, Tribal Culture, Mono Culture and Cultural Pluralism, Subaltern culture, Culture and Creativity, Culture and Globalization    
Unit 3 Social Organizations and Customs, Marriage, Family and kinship, Clan, community, Religion: Folk Religion v/s Religion of the Elite, Beliefs, customs, rites, taboos, Folk Magics.
Unit 4 Acculturation and diffusion of culture- Cultural Trails, Cultural Area, Cultural Identity.
Unit 5 Folk Names of Plants, Animals and other objects, Occupation, Games and Trade Names, Personal names, Place names and Nicknames, Folk Speech in poetry, Narratives, Role of Folk Speech in Cultural Context.
Book for Reference
1. Facets of Indian Culture- R.Vidya
2. Facets of Indian Culture- Kalpana Rajaram
3. Introducing Cultural Studies- Ziauddin Sardar
4. Indian Art and Culture-  Nitin Singhania
5. An Outlines of Indian Philosophy - Hiriyanna
6. Culture, Communication & Social Change - P Joshi
7. Mass Culture, Language & Arts in India - M L Apte
8. Media, Culture & Communication - S Banerjee
9. Media, Culture & Society - A Critical Reader R Collins
10. Folk Music & Mass Media – Shayam Parmer
JMC 3.3: Online Journalism (Hard Core)
Unit 1 Internet- History, Evolution and Development, Internet as a Medium of Communication. Fundamentals of the Internet, WWW, IP, Web Page, Website, Search Engines. 
Unit 2 Features of online journalism- hypertext, multimedia; online aesthetics — content, design,  colours, font, templates, navigation bars, and hyperlinks. Techniques of writing for digital media – Production, consumption and distribution.
Unit 3 Multimedia, Text, Image, Graphics, Audio, Video, Hypertext, Networking Topologies, Types of Servers, Server Software, and Internet Protocols Illustrations & Web Imaging.
Unit 4 Blogging, e-Paper, e-journals, e-Magazine, Copyright, Law and Ethics, Credibility, Participation, Modern Technology.
Unit 5 Internet- Convergence; Culture, Subjectivity and Net; Cyber-crime and Regulations. Internet Impact on Culture, Daily Life of Individual, Usage in India.
Book for Reference
1. Online Journalism: A Basic Text, Tapas Ray, Cambridge University Press.
2. The New Media Handbook — Andrew Dewdney and Peter Ride.
3. The Cyberspace Handbook — Jason Whittaker.
4. Breaking News, Sunil Saxena, Tata McGraw-Hill.
5. Media and Power — James Curran.
6. Media, Technology and Society — Brian Winston
7. Nath, Shyam. Assessing the State of Web Journalism. Authors Press, New Delhi, 2002
8. Chakravarthy, Jagdish. Net, Media and the Mass Communication. Authors press, New Delhi, 2004
9. Bhargava, Gopal. Mass Media and Information Revolution. Isha Books, New Delhi, 2004
10. Menon, Narayana. The Communication Revolution. National Book Trust.
11. Pavlik J.V. Media in the Digital Age. Columbia University Press.
12. Everett M.Rogers, Communication Technology, The New Media in Society.
JMC 3.4: Documentary Production- Project work (Hard Core)
Every student will have to produce a 12-15 minutes documentary in the area of Folklore, Folk Arts, Folk Theater Folk culture, Folk Dance, and Folk Media of the state under the guidance of a faculty, and submit to the department. 
The objective of the documentary production is to enable a student to have an in-depth knowledge of the production of his/ her choice. It should be a research-based effort and should endeavour to create new knowledge in the area of Folk Media and Mass Communication.
JMC 3.5: Film Communication & Appreciation  (SoftCore)
Unit 1 Origin and Growth of Cinema in the World; Contribution of Muybridge, Edison, Lumiere Brothers, Georges Melies, Edwin.S.Porter, George Eastman and W.D. Griffith. Nickelodeons, Length Films, Charles Chaplin and The Tramp, Rise of Studios
Unit 2 Development of Cinema in India, Silent Era, Talkies, Golden Age of Indian Cinema. Indian Parallel Cinema: Origin and Growth and Resurgence, Modern Indian Cinema, Growth of regional Cinema. Kannada Cinema.
Unit 3 Major Cinema Movements in the World — German Expressionism, Soviet Montage, Italian Neo-Realism, French New Wave, Latin American Cinema, Hollywood Cinema,  Japanese Cinema, African Cinema and Indian Cinema. 
Unit 4 Film with other Art Forms- Film as an Art- Painting- Theatre- Literature and Music. Film Language and Grammar- Shot, Scene and Cut. Camera Distance, Camera Angles, Camera Movements, Lighting, Sounds Films and Film Editing Devices.
Unit 5 Film Institutions in India-NFDC, CBFC, Censorship Board, FTII. Film Festivals- National and International, Film Awards-National and International.
Book for Reference
1. Major Film Theories, An Introduction — J. Dudley Andrew. 
2. How to Read a Film, 3rd Edition — James Monaco. 
3. Film Studies, The Basics — Amy Villarejo. 
4. Film Making — Tom Holden. 
5. Cinematography, Theory and Practice — Blain Brown. 
6. Directing, Film Techniques and Aesthetics, 4th Edition — Michael Rabiger. 
7. Introduction to Mass Communication, 4th Edition — Stanley J. Baran. 
8. A Guide to Filmmaking with Software Tools, Adobe Premiere and SoundForge. 
9. Gupta Das, Talking about Films, Orient Longman, USA, 1981.
10. Jag Mohan, Documentary Films and Indian awakening.
11. Mass Communication, Indian Cinema Today, Indian Institute.
12. Mass Communication, Cinema in Development Countries, Indian Institute.
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JMC 3.6: Environment and Media (SoftCore)
Unit 1 Media and the Environment- Definition, Scope and Importance. Natural Resources and Associated Problems: Forest Resources. Water Resources. Mineral Resources. Food Resources. Energy Resources. Land Resources. Role of an Individual and Media in Conservation of Natural Resources.
Unit 2 Media Coverage & Environmental Disaster- Environmental Pollution: Causes, Effects and Control Measures of Air Pollution, Water Pollution, Noise Pollution, Nuclear Hazards. Media and Disaster Management: Foods, Earthquakes, Cyclones and Landslides 
Unit 3 Global Environmental Picture and International Summits: Major Global Environmental Issues and their Coverage with Focus on Climate Change, Air Pollution and Biodiversity Major Environmental Summits - Major Landmark Events, National and International Organizations, 
Unit 4 Environmental Reporting: Environmental Reporting- Technique & Presentation Mode;  Designing of Environmental Campaign with Examples. Reporting about Science, Policy and Public Health, Environment Reporting in Print, Audio Visual and Online. National and Local Environmental Issues and their Media Coverage.
Unit 5 Environment and Society: Environmental Journalism and Society, Major Environmental Movements in India, Role of NGOs in Environmental Conservation. Environmental Protection Acts. Tribunals.
Book for Reference
1. Robert Cox - Environmental Communication and the Public Sphere, Sage, 2002.
2. Jurin, Richard R., Roush, Donny, Dante, K. Jeffrey - Environmental    Communication. Second Edition, Sage, 2000.
3. Keya Acharya, Frederick N. J. Noronha  - The Green Pen: Environmental Journalism in India and South Asia, Allied Publication, 2003 
4. Benny Joseph -Environmental Studies, Rawat publication, 2010 
5. R Rajagopalan -Environmental Studies 2nd Edition, Orient Blackswan, 2010 
6. Riley E. Dunlap And William Michelson (Eds.)  Handbook Of Environmental Sociology, 
7. “Writing Nature; An ecological reader for writers,” Carolyn Ross, St.Martin’s Press, Inc., 
8. “Environmental Communication and the Public Sphere,” Robert Cox, Sage Publications, 
9. “The Natural Step for Communities; How cities and towns can change to sustainable practices,” Sarah James and Torbjörn Lahti, New Society Publisher.
JMC 3.7: Media Production Techniques  (Open Elective)
Unit 1 Origin and Evolution of Radio and Television - As a Medium of Communication- Radio and TV in India. Present Status, Impacts and Reach. Changing trends in Media Production.
Unit 2 Basics of Radio Programming- from Conception to Execution of Ideas. Various Stages of Production: Pre-Production, Production, Post Production. Planning and Production of Radio Programs.
Unit 3 Studio Equipment - Role of and Responsibilities of  Production Crew and Team - Producer, Director, Floor Manager, Camera Person, Sound Engineers, Lighting Director, Editors, Script Writer, Story Board Writer, Art Director etc., Production Design and Planning.  
Unit 4 Script Writing to Story Boarding – Screenplay - Construction of Sequences – Scenes – Story Boarding - Production Planning – Concept – Design – Budget – Audience – Location - Production Management and Legal Considerations. 
Unit 5 Introduction to Post Production, Marketing, Distribution, Packaging and Copyright Formalities.
Book for Reference
1. Frederich Shook, Television Field Production and Reporting.
2. Rudy Bretz, Techniques of TV Production, Focal Press
3. Gerald Millerson, Techniques of Video Production.
4. Effective TV Productions by Gerald Millerson, Focal Press.
5. Gerald Millerson, Video Camera Techniques.
6. David Lusted and Christine Geraghty, The Television Studies Book. 
7. Jonathan Bignell, An Introduction to Television Studies, Routledge 2007 
8. Chatterji, P.C.: Broadcasting in India, Sage, New Delhi, 1988.
9. Bruce Barlitt, On Location Recording Technique.
10. Don Davis, Carolyn Davis, Sound System Engineering, Focul Press Publication.
11. Keith, The Radio Station, Focul Press Publication.
12. Eleslie Smith, Perspectives on Radio and Television, Happer and Row Publication.
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